In her project r e d u c e / r e u s e / r e c y c l e Ulrike Koeb creates appealing images composed of food, leftovers, packaging material (especially plastic) and carelessly thrown away items. The works created present a vivid reminder to raise awareness about the global waste problem and its threat to the environment.
Nature runs in cycles so it does not produce waste. The regenerative system of the circular economy takes the cycle of nature as a model and tries to achieve multiple use and a particularly sustainable and efficient use of raw materials in order to avoid or reduce waste and waste emissions.

Existing materials (equipment, clothing… etc) should be used, reused, repaired, passed on or shared for as long as possible. Our consumption patterns must change step-by-step, and as soon as possible for the good of future generations.

The Image Festival Amman is organized by Darat al Tasweer.

Ulrike Koeb, Austrian, lives and works in Vienna as a food and still-life photographer. After assisting renowned photographers, she attended masterclasses in photography in Maine and New Mexico, USA. Subsequently, she experimented intensively with Black and White Photography and studied old photography techniques such as Platin Palladium Printing. She also started coloring
her black and white images.
Her interest in photography was originally sparked by a love for detail and passion for color, light and style which led her into artistic photography.

In addition to her commercial magazine- and book projects her photographs have appeared in numerous publications and have also been featured in group and solo exhibitions in Oman, England, South Korea, The Netherlands, Italy, Hungary and Finland.